Taking a look at some media trends in the digital era
Taking a look at some media trends in the digital era
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What are a few of the methods smart devices have shifted the way we take in media? - read on to find out more.
Recently, with the growth of digital content, the way in which people take in content has changed significantly. For several years, standard tv was the main source of household entertainment for most people. Nevertheless, since the advancement of streaming services, many viewers are turning away from set up tv, specifically among younger individuals. Rather, global media content analysis shows that more individuals are purchasing memberships to streaming services, which strongly affirms the transformation in audience intake practices. These options are popular for permitting individuals to enjoy the shows and films they want, whenever they feel like it. Those involved in the media sector, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would recognise the appeal of streaming services as a popular media consumption habit among viewers today. These modifications demonstrate the move towards user-controlled viewing preferences in the market.
With continuous shifts and advancements in the digital landscape, what are the current trends in media? Well, together with the rise of streaming platforms and short form video content, the way in which people are getting their news is also shifting. Individuals are significantly turning towards online news sources, rather than watching television, to find out about current worldly affairs. However, at the same time, due to a consistent circulation of information, people are becoming overwhelmed by substantial volumes of content. In response to this, news agencies are re-engaging audiences by making short form content that is clearer and easier to observe. Nowadays it is common to find news channels that have mass followings on social media channels. This pattern can be confirmed by the CEO of the fund that owns Euronews, for instance. Using this approach has been important for providing individuals with dependable and verified news sources, in a format they can easily identify with.
In the current digital age, smart phones have come to be one of the most commonplace devices that people are using to view videos and access media. Nowadays, many social media networks are providing limitless feeds of short, successive videos, that are website growing in popularity among smartphone users. In fact, statistics reveal that that internationally, mobile content consumption is on the rise, showing that short form content is one of the fastest growing media trends right now. These platforms allow users to see a series of selected content and interact instantly, making these videos a lot more appealing and addictive than conventional television. Short form videos are also being used regularly for news and academic purposes, not just for entertainment. Consequently, this trend is evolving the way people are proactively looking for and expecting to receive knowledge, in a quicker, much shorter and more visible format.
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